Coca–Cola Flow Fest
Tesoros Urbanos Brand ID
México 2019
Tesoros Urbanos Brand ID
México 2019
Every year Coca-Cola Mexico celebrates its festival with the best of music and urban rhythms, this year I designed a graphic identity for a section within the event called "Tesoros Urbanos" (Urban Treasures) which consisted of spaces such as bleachers, spaces to improve your image, a rest area and even a truck with a DJ that toured the festival.
The design sought to integrate and reinterpret the iconic elements of coca-cola and give it a twist with neon colors, 90s patterns and other elements of urban culture Trap-Hip-Hop-Reggaeton as well as typographic games to be a central element in creating the branding of the festival.
Tesoros Urbanos Master Graphic V4 / it includes all the textures & elements to be implemented in merch, spaces & packaging
Some examples of branding in merch, package & signage
Dancing Deck
Enchulame Station: a place where people went to have an "Urban Makeover" to be more suitable for the festival
Enchulame Station: interiors
Enchulame station interiors view no.2
Enchulame station in use during the festival
Dancing Deck in use during the festival
Dancing Truck: a modified Mexican truck with a DJ booth on top touring the festival
Agency: C^RTEL Mexico City
Design & Art Direction: Diego León aka "El Chico León"
Graphic Design: Aline Enriquez
Industrial Design & Experience Design : Armando Díaz / Juan Manuel Moreno / Erika Ramirez
Design Team: Jaqueline Abrego / Jesus Hernández
Design & Art Direction: Diego León aka "El Chico León"
Graphic Design: Aline Enriquez
Industrial Design & Experience Design : Armando Díaz / Juan Manuel Moreno / Erika Ramirez
Design Team: Jaqueline Abrego / Jesus Hernández